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Sun Pharma Daiichi Sankyo Joint Initiative

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Contributing Towards the Achievement of Millennium Development Goals

The Sun Pharma – Daiichi Sankyo Joint Initiative, a five year project that concluded in March, 2017, was a social initiative introduced in district Dewas, Madhya Pradesh, India to serve the rural population in the area. The primary objective was to contribute towards the achievement of the UN Millennium Development Goals (Nos. 4, 5 and 6) in India with a focus on reducing child mortality, improving maternal health and combating HIV/AIDS and malaria, among other diseases.

Madhya Pradesh faces the challenge of high infant mortality rates and inadequate maternal healthcare, pointing to the need for strengthening healthcare interventions. This programme enabled us to support and scale up the efforts of the state government towards achieving Millennium Development Goals related to maternal and child health. We had two well-equipped mobile healthcare vans with a dedicated group of trained doctors and paramedics and supported by necessary medical equipment.

Improved Health Indicators were Reduction in Anaemia of pregnancy, Malnutrition and Low birth weight and Increase in Institutional deliveries and Children Immunization.

We were able to reduce Infant and Maternal Mortality rates in our project areas remarkably due to enrollment of 100 ASHAs for 100 villages who provided Home based Neonatal care to newborns and postnatal care to mothers. They were able to identify high risk neonates and postnatal mothers and make timely referrals hence reducing mortalities. One van with Driver (24x7) engaged under the Project was stationed at Vijay Ganj Mandi sub centre round the clock. Van was registered under the Janani Express Yojna Helpline of the govt.