Sun Pharmaceutical Industries Ltd.
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Customer focus: Speciality therapy area leadership
Sun Pharma is a pioneer in speciality marketing, with expert teams that are built around the speciality customer. We've reached leadership in each of the therapy areas that we operate in, and are rated among the leading companies by key customers.
Speciality 1998 Nov 05 - Feb 06
Psychiatrists 1 1
Neurologists 1 1
Cardiologists 5 1
Ophthalmologists NA 1
Diabetologists 6 1
Gastroenterologists 6 2
Orthopaedicians 31 2
Nephrologists NA 4
Oncologists 20 4
Consultant Physicians 8 5
Chest Physicians 16 5
In the Indian prescription market, we are ranked 6th by prescription share, with market share at 3.3% and a growth rate that is faster than industry. Adding to market share and keeping this customer focus remains a high priority area for the company.
Sun Pharma market share up from 0.93% (Dec-92) to 3.27% (Dec-05)
1992 Market
Share indexed
to 100
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DIVISIONS
Currently marketing is structured into 17 divisions customized to deliver a promotional message to speciality customers.
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