INDIA
Customer focus: Speciality therapy area leadership |
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Currently, marketing is structured into 17 divisions each of which is customized to deliver a promotional message to a certain class of speciality customer. These marketing divisions offer a range of prescription brands that cover chronic therapy areas such as cardiovascular, CNS, gastrointestinal, respiratory, ophthalmology, orthopedics etc. These divisions have independent sales and product management teams that work to create a prescription pull.
Psychiatry and neurology account for over 29% of the brands we sell in India and this is the therapy area with the oldest product range, including some products that the company started with. Cardiology, oral hypoglycaemic agents and gastroenterology account for 42% of domestic sales. |
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Twelve large brands feature among India's largest selling prescription brands. The top 10 brands account for 20% of prescription sales in India, hence reducing dependence on any single brand.
We update our product offering with at least 4 new brands introduced in each of our divisions every year. For several of these products, we apply technology to create a product that is much more convenient for the patient to take. This quick new product introduction helps us bring the latest products to the Indian market. |
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| Click here to view the complete product list. |
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