Extending the Healing Touch
Ranbaxy Rural Development Trust (RRDT) was established in 1978 when “Health for All” was adopted as a national objective in India. That year, the first mobile healthcare van was rolled out in the state of Punjab with the objective to deliver primary healthcare to underprivileged sections of society in remote villages.
RRDT was rechristened Ranbaxy Community Healthcare Society (RCHS) in 1994. The trust functions today as an independent body touching the lives of over 650,000 people with a fleet of mobile healthcare vans in the states of Punjab, Haryana, Himachal Pradesh and Madhya Pradesh and through an urban family welfare centre in Delhi. The main objective of this initiative is to enhance access to basic healthcare by people from the poorer and more vulnerable sections of society.
Nurturing Them as Our Children
In the areas where RCHS operates, diarrhoea is no longer a fatal threat to children under 5 years of age. As a result, the Infant Mortality Rate there has declined substantially. These positive outcomes are the result of a scientific approach and strategic planning to tackle major issues like low birth weight and pneumonia and by taking appropriate measures to improve neonatal care.
With creative outreach initiatives, such as street plays, contests and audio-visual programmes, we ensure that informed mothers and adequate support structures nurture young lives regardless of geography or demography.
Improving Maternal Health, Combating HIV/AIDS, Malaria and Other Diseases
RCHS has achieved Zero Maternal Mortality Rate in certain specified regions, which is very significant in a country like India, where more women die during pregnancy and childbirth than anywhere else in the world. But for us, this is just the beginning and there are many milestones yet to be achieved.
We are also focusing on prevention and control of HIV/AIDS, malaria, dengue, tuberculosis and lifestyle diseases such as diabetes, hypertension, coronary heart disease, stroke and cancer and making special efforts to curb the menace of female foeticide.
Positive Health for All
RCHS follows a pro-active, preventive and health promotive approach that involves communities in the pursuit of better health. Even though the scope of intervention has increased manifold, our focus remains on promoting awareness and self-sufficiency through community involvement, dissemination of information, and health education.
Public Private Partnership to Provide Primary Healthcare Services
RCHS forged a Public Private Partnership with the government in the state of Punjab, India and introduced 10 mobile healthcare vans under the banner of “Ranbaxy Sanjeevan Swasthya Seva” to strengthen healthcare services in the province.
The main objective of this programme is to provide free need-based primary healthcare services, including prevention and detection of cancer of the cervix, breast and oral cavity. Managed by a team of doctors and paramedics, these vans cover a population of about 325,000 in 98 villages in the districts of Mansa, Bathinda, Muktsar, Nawanshehar and Mohali.