Consumer Healthcare (CHC) is a separate business division engaged in developing and marketing over-the-counter (OTC) products in India. This division offers five key brands and many products, including two of the top 10 OTC brands – Revital and Volini (source: Indian Pharma Market). The CHC division is among India’s top 10 consumer healthcare businesses (source: Euromonitor).
Revital, our flagship brand in the OTC segment, is India’s largest selling Vitamins & Minerals Supplement (source: Indian Pharma Market). It has several extensions-- a specially designed Vitamins & Minerals Supplement product for women: Revital Women, also India’s #1 women’s daily health supplement (source: Indian Pharma Market) and others such as Revital Senior and Revitalite (a protein powder). Revital has, over the last 25 years, created and grown the category of health supplements in India, which it leads today. The core Revital brand is endorsed by M. S. Dhoni, the leading star of Cricket.
Volini is among the fastest growing pain relievers and is the largest topical analgesic in the Indian pharma market. Over the last 2 decades, Volini has brought many firsts to the Indian market, whether it be the leadership in Diclofenac based gels and creams, or the pioneering of the spray segment. Volini is the undisputed leader in the spray segment today with half of the market (source: AC Nielsen). Volini Activ, a recently launched herbal product, is amongst the fastest growing brands in the market. Volini is endorsed by Bollywood star, Shilpa Shetty, along with a popular celebrity, Sneha.
The CHC division has other category defining brands such as Chericof, an anti-histamine cough syrup with a special, unique cherry flavour, and Pepfiz, a gas, indigestion and acidity reducing effervescent product. Garlic Pearls, used for cholesterol control, and Olesan Oil, a nasal decongestant, round up the unique CHC portfolio.
Providing Innovative Healthcare Solutions
We strive relentlessly to enhance the well-being of consumers by providing innovative healthcare solutions. We follow the model of staying in constant touch with the market through research and responding to its needs through appropriate products.
The division has an aggressive sales and distribution strategy that involves penetrating up to Class II towns directly and smaller towns through the ‘hub and spoke’ model. We pursue a differentiated sales and distribution strategy of engaging FMCG/OTC distributors for our OTC products. The distribution infrastructure continues to grow, with about 2500+ distributors and sales representatives covering 100K+ outlets across the country. These account for more than 70 % of category volumes for all our major OTC brands.
Our OTC Products
|Brand name||Generic name||Therapeutic segment|
|REVITAL||Ginseng, Vitamins and Minerals||VMS-Vitamins, Minerals and Supplements|
|REVITAL LIQUID||Ginseng, Vitamins and Minerals||VMS-Vitamins, Minerals and Supplements|
|REVITAL WOMAN||Ginseng, Vitamins and Minerals (Specially formulated for women)||VMS-Vitamins, Minerals and Supplements|
|REVITAL SENIOR||Vitamins, Minerals, Ginseng and Isoflavones (Specially formulated for those above 50 )||VMS-Vitamins, Minerals and Supplements|
|REVITALITE||Soy Protein Supplement||VMS-Vitamins, Minerals & Supplements|
|VOLINI GEL||Pain Relief Gel||ANALGESIC-Topical|
|VOLINI SPRAY||Pain Relief Spray||ANALGESIC-Topical|
|VOLINI ACTIV GEL||Herbal Pain Relief Gel||ANALGESIC-Topical|
|CHERICOF COUGH SYRUP||Complete Cough Syrup for the Family||CCA-Cough, Cold & Allergy|
|PEPFIZ||Effervescent Digestive Enzymes||GI-Gastrointestinal|
|GARLIC PEARLS||Garlic Oil||Cholesterol control|
|OLESAN OIL||Nasal decongestant||CCA-Cough, Cold & Allergy|
Disclaimer: Reference to any product should not be constituted as a promotion or advertisement or an offer for sale for any such product that infringes valid patents and/or is not authorized by the laws and regulations of the country.